Friday, October 29, 2004
BellSouth Spotlights Bilingual Community With The Real Yellow Pages(R) From BellSouth to Miami Area Businesses and Residents
The Real Yellow Pages from BellSouth rolls out the 2005 Miami area directory with a focus on the city's unique bilingual community.
From the cover to the comprehensive bilingual listings, The Real Yellow Pages is the only directory of its kind to have both English and Spanish listings in one complete directory, as well as showcasing downtown Miami with a bilingual cover. With more than 1.29 million Hispanic residents, or roughly 57% of the city's entire population, BellSouth sees the directory as a tremendous vehicle for highlighting the uniqueness that is Miami. Read more
From the cover to the comprehensive bilingual listings, The Real Yellow Pages is the only directory of its kind to have both English and Spanish listings in one complete directory, as well as showcasing downtown Miami with a bilingual cover. With more than 1.29 million Hispanic residents, or roughly 57% of the city's entire population, BellSouth sees the directory as a tremendous vehicle for highlighting the uniqueness that is Miami. Read more
posted by Co-editor at 9:29 AM
Wells Fargo Matricula Account Openings Surpass Half Million Mark
Wells Fargo & Company said that the number of accounts opened using the Mexican matricula card has surpassed a half million since it began accepting the card almost three years ago. The company said it is now opening an average of more than 700 accounts a day for Hispanics using the matricula card, a seven-fold increase over the three-year period. Read more
posted by Co-editor at 9:22 AM
Thursday, October 28, 2004
ASHA LAUNCHES NEW SPANISH WEB SITE FOR TEENS www.quierosaber.org
The American Social Health Association (ASHA) has launched a Spanish-language version of its award-winning Web site for teens, www.iwannaknow.org. The new Spanish Web site, www.quierosaber.org, provides Hispanic teens with an accurate and easily accessible resource on sexual health education services, including information on sexually transmitted disease (STD) prevention. Read more
posted by Co-editor at 7:35 AM
Handle e-CRM With Care, Por Favor
Organizations are missing the mark when trying to connect with the Hispanic market.
Companies are doing a poor job handling email responses to the growing Hispanic market.This failure hurts companies' CRM efforts as the Hispanic market grows in this country. It is important for Internet retailers to realize is that the U.S. Hispanic population goes online more than any Latino nation, and averages more page views than American Web users. Read more
Companies are doing a poor job handling email responses to the growing Hispanic market.This failure hurts companies' CRM efforts as the Hispanic market grows in this country. It is important for Internet retailers to realize is that the U.S. Hispanic population goes online more than any Latino nation, and averages more page views than American Web users. Read more
posted by Co-editor at 7:24 AM
Vegas.com, AOL Latino Team on Hispanic Travel Efforts
AOL Latino partnered with Vegas.com to introduce a travel destination for Hispanics intending to visit Las Vegas.
The deal calls for Vegas.com to offer Spanish-language travel content and e-commerce services pertinent to Las Vegas. The co-branded Las Vegas site is reached through AOL keyword "Vegas Viajes" and www.aol-latino.vegas.com. Read more
The deal calls for Vegas.com to offer Spanish-language travel content and e-commerce services pertinent to Las Vegas. The co-branded Las Vegas site is reached through AOL keyword "Vegas Viajes" and www.aol-latino.vegas.com. Read more
posted by Co-editor at 7:14 AM
Monday, October 25, 2004
Time Warner Cable, Comcast Team With Mets For New Net WCVB Speaking Spanish
Sterling Entertainment Enterprises, a company created by the owners of Major League Baseball's New York Mets, entered into a partnership with Time Warner Cable and Comcast last week to create a regional sports network centered on the Mets, with plans to launch in the spring of 2006.
The currently unnamed Mets network will be the fourth regional sports service in the New York area in addition to Fox Sports New York, MSG and YES. Read more
The currently unnamed Mets network will be the fourth regional sports service in the New York area in addition to Fox Sports New York, MSG and YES. Read more
posted by Co-editor at 1:23 PM
GM to Air Spanish Chevy Spot During World Series
Baseball fans saw something unusual during the opening game of the World Series on Fox Sports on Saturday: the debut of "Salute," Chevrolet's first general-market Spanish-language TV spot. The ad, created by Accentmarketing in Coral Gables, Fla., features a new Chevy Silverado SS parading among a dozen tricked-out Chevy lowriders while a rap tune in Spanish plays in the background. Read more
posted by Co-editor at 1:19 PM
Vidal Partnership Wins $50 Mil. Nissan Hispanic Account
The Vidal Partnership has won Nissan's Hispanic advertising account following a review, the client has confirmed. Estimated billings are $50 million. The finalists were incumbent Ornelas & Associates in Dallas and Los Angeles, Marca in Miami, which is partly owned by Marc USA, and independent Vidal in New York. Read more
posted by Co-editor at 1:17 PM
Marketing En Espanol Dominates Northeast
Rhode Island's 2,200 Hispanic-owned businesses and companies' Spanish ad campaigns are signaling the financial clout of the ethnic group in New England.
Hispanic buying power in this country has surged to $500 billion by 2000. By 2008, that leverage will reach more than $1 trillion, about 10 percent of all spending in the United States, according to the University of Georgia's Selig Center for Economic Growth. Read more
Hispanic buying power in this country has surged to $500 billion by 2000. By 2008, that leverage will reach more than $1 trillion, about 10 percent of all spending in the United States, according to the University of Georgia's Selig Center for Economic Growth. Read more
posted by Co-editor at 1:07 PM
Sears Looks in New Direction
Sears, Roebuck and Co. hopes to turn around years of tumbling sales, with a fresh look and an appeal to a new tide of multicultural shoppers.
The nation's largest department store chain is revamping 97 of its 870 stores to court the rapidly expanding Hispanic, African-American and Asian-American markets. The transformation will include everything from new clothing brands popular among minority shoppers to bilingual signs and employees. Read more
The nation's largest department store chain is revamping 97 of its 870 stores to court the rapidly expanding Hispanic, African-American and Asian-American markets. The transformation will include everything from new clothing brands popular among minority shoppers to bilingual signs and employees. Read more
posted by Co-editor at 1:00 PM
Wednesday, October 20, 2004
The Top Three Mistakes in Hispanic Marketing
The center's study predicts that by 2007 the dollar power of Hispanics will rise to $926.1 billion. The Hispanic community clearly holds a great deal of economic clout, which certainly explains why marketers are vying for its attention.
Unfortunately, many marketing campaigns are ineffective. Here are the top three reasons.
1. Advertising for Service-Related Products, But Not Educating
2. Translating Accurately—but Not in a Culturally Appropriate Way
3. Marketing Without Bilingual or Bicultural Staff
Read more
Unfortunately, many marketing campaigns are ineffective. Here are the top three reasons.
1. Advertising for Service-Related Products, But Not Educating
2. Translating Accurately—but Not in a Culturally Appropriate Way
3. Marketing Without Bilingual or Bicultural Staff
Read more
posted by Co-editor at 9:09 AM
Houston Latinos Hesitant About Technology
Intel Corporation is launching a new program titled “Intel Winning Technology” for Houston Latinos that responds to concerns about the role of technology in their lives. Organized focus groups held among Houston Latinos on the subject of technology found that while Latinos recognize technology’s many advantages, they are concerned about it interfering with family life, suppressing creativity in children, and providing easy access to negative or unsolicited information. In response, the “Intel Winning Technology” program aims to address those concerns by educating Latino consumers about the many advantages of technology through public demonstrations, workshops, and a Spanish language web site. Read more
posted by Co-editor at 9:04 AM
Common Sense Advisory report reveals few web retailers target large Hispanic market
The study reviewed Internet Retailer’s top 50 online retailers, revealing that only four offer content in Spanish. The report findings and analysis is based on a study of the sites for Spanish and other multicultural content, and e-mail and web form attempts to contact them in English and Spanish.Read more
posted by Co-editor at 8:23 AM
Thursday, October 14, 2004
National campaigns targeting Latinos
- Latin singer/actress Thalia Sodi, wearing a Hershey's logo T-shirt that says llevame contigo (take me with you), is part of a print campaign targeting young Hispanics. The company also launched La Dulceria Thalia, a line of candy based on the popularity of chile-flavored hard candy.
- Kmart carries Sodi's clothing line; Kohl's Corp. markets a clothing line by model/TV personality Daisy Fuentes.
- Wells Fargo in Phoenix recently launched Las Avenidas at five of its branches in predominantly Hispanic communities.
- Kmart carries Sodi's clothing line; Kohl's Corp. markets a clothing line by model/TV personality Daisy Fuentes.
- Wells Fargo in Phoenix recently launched Las Avenidas at five of its branches in predominantly Hispanic communities.
posted by Co-editor at 9:38 AM
Report details rise of Latino consumer
In 2030, Latinos will hold a much more powerful place in the U.S. economy, according to a new report on Hispanic consumer and marketing trends.
• The Hispanic population, which now stands at about 40 million, or 13.7% of the U.S. total, will grow to 110 million, or 20.1%.
• Hispanics' purchasing power, estimated at $686.3 billion, or 8%, of all spending in 2004, will grow to 18.5% and exceed $3 trillion.
• Hispanics, who currently constitute 5.3% of the nation's eligible voters, will constitute 10.7% of the nation's eligible voters.
• Hispanics will grow from 13% of the labor force to 19.9%.
• The Hispanic population, which now stands at about 40 million, or 13.7% of the U.S. total, will grow to 110 million, or 20.1%.
• Hispanics' purchasing power, estimated at $686.3 billion, or 8%, of all spending in 2004, will grow to 18.5% and exceed $3 trillion.
• Hispanics, who currently constitute 5.3% of the nation's eligible voters, will constitute 10.7% of the nation's eligible voters.
• Hispanics will grow from 13% of the labor force to 19.9%.
posted by Co-editor at 9:34 AM
Ikea targeting Hispanics
Trendy Swedish furniture maker Ikea is preparing television commercials, radio spots, print ads and bus wraps targeting Hispanics, an increasingly influential group of shoppers.
Popular for being chic and cheap, Ikea plans to roll out its Spanish-language marketing initiative in cities with large Hispanic populations: the Phoenix area; New York; Los Angeles; Chicago; San Francisco; and New Haven, Conn. Arizona's first and much-ballyhooed store will open in Tempe next month. Read more
Popular for being chic and cheap, Ikea plans to roll out its Spanish-language marketing initiative in cities with large Hispanic populations: the Phoenix area; New York; Los Angeles; Chicago; San Francisco; and New Haven, Conn. Arizona's first and much-ballyhooed store will open in Tempe next month. Read more
posted by Co-editor at 9:31 AM
Nielsen//NetRatings September Data Release Includes Improvements to AdRelevance and NetView Services
Nielsen//NetRatings, the global standard for Internet audience measurement and analysis, announced enhancements to its AdRelevance spending estimate methodology. Improvements to the service include the creation of new categories such as Hispanic/Latino and E-Mail Services to deliver more accurate genre/category averaging. Read more
posted by Co-editor at 9:25 AM
Wednesday, October 13, 2004
Startabank Sees Surge in Hispanic Bank Activity
Fueled by the estimated $600 billion in Hispanic purchasing power in 2003 (Pew Hispanic Center), and the realization that fewer than 30% of Hispanics have a banking relationship, there has been a recent surge in Hispanic bank activity. Startabank, a consulting firm specializing in de novo banking, cites the emergence of several organizing groups nationwide as evidence that this market is experiencing explosive growth. Read more
posted by Co-editor at 2:51 PM
Small Hispanic Markets Showed Fastest Growth
The fastest growth of Hispanic markets has not taken place in the traditional locations for Hispanic population concentration. In fact, the top five fastest-growing states from 1990-2000 in terms of Hispanic population were North Carolina, Arkansas, Georgia, Tennessee, and Nevada. With a growing population comes a growing media representation, and more advertising revenue for the Hispanic market. Denver is now the 15th-largest Hispanic market according to Arbitron's spring 2002 rankings. Atlanta moved up to no. 21, and Portland, Oregon to no. 35. These smaller markets have contributed greatly to the rising revenues being generated in the Hispanic media market.
posted by Co-editor at 2:18 PM
Royal Caribbean International Launches New Spanish Web Site
Royal Caribbean International has launched a new Spanish-language web site for Spanish-speaking travelers who prefer to plan their vacation in their primary language. The new site provides a colorful and concise resource for the growing number of Internet-savvy Hispanic travelers. Read more
posted by Co-editor at 2:17 PM
Tuesday, October 12, 2004
Bilingual PCs at reasonable prices
AOL has announced the introduction of the one-of-a-kind ‘AOL Optimized’ PC, especially designed to satisfy the needs of Hispanic Internet users and to maximize their online experience.The PC offers users the option of personalizing their online experiences by selecting and switching from English to Spanish with a simple click of the mouse. Read more
posted by Co-editor at 2:53 PM
Hispanic growth overtakes tech markets
Electronics are among the fastest moving consumer goods among Hispanics, who accounted for 9.3% of total electronic consumer product sales in 2002. Global Insight, Inc., a provider of international economic and financial coverage, projects that by 2012, sales to Hispanics will account for 12% of total U.S. electronics sales.
Over 64% of U.S. Hispanics live in a household with a cell phone subscription, and they’re 86% more likely to spend $100 per month or more on their long distance telephone service. Over 12% of Hispanic households have satellite radio service compared to 4% of non-Hispanic households; 76% of Hispanic households have a camcorder compared to 38% of non-Hispanic households; and in 2002, 34% of Hispanic households had DVD players.
Read more
Over 64% of U.S. Hispanics live in a household with a cell phone subscription, and they’re 86% more likely to spend $100 per month or more on their long distance telephone service. Over 12% of Hispanic households have satellite radio service compared to 4% of non-Hispanic households; 76% of Hispanic households have a camcorder compared to 38% of non-Hispanic households; and in 2002, 34% of Hispanic households had DVD players.
Read more
posted by Co-editor at 2:49 PM
Toyota Introduces Its New Brand Message, to Meet Latino Customers’ Goals
The General Manager for Conill, Toyota’s Hispanic advertising agency, affirmed that “Avanza Confiado”, Toyota’s new brand message, “loyally reflects how each generation of Latinos expects to make more progress than the one before them and it is easy to see how the Latino community has flourished in recent decades in every aspect of its participation in U.S. society.” He specified that “Latinos in this country look for loyal partners in whom they can trust, and Toyota has demonstrated over the years that it is a trustworthy partner.” Read more
posted by Co-editor at 2:40 PM
Monday, October 11, 2004
Apparel Retailers Tune in to Latin Beat
U.S. retailers are spicing up their fashion lines with a bit of Latin flavor to attract a long-neglected but increasingly important group of consumers - Hispanics.
Many major department and discount stores, including Sears, Roebuck & Co., J.C. Penney Co., Kmart Holding Corp. and Kohl's Corp., have recently been adding clothing lines targeted specifically at that group and teaming up with Latina celebrities like Lucy Pereda. Read more
Many major department and discount stores, including Sears, Roebuck & Co., J.C. Penney Co., Kmart Holding Corp. and Kohl's Corp., have recently been adding clothing lines targeted specifically at that group and teaming up with Latina celebrities like Lucy Pereda. Read more
posted by Co-editor at 1:47 PM
Hispanic TV Advertising up by 74% from '98 to '03
The Hispanic media market boom has been led by network/national television advertising, which has seen growth of nearly 74 percent over the past five years. Magazine and local television numbers have also shown a strong increase from 1999 to 2003, with growth of 58 and 43 percent, respectively.
HispanTelligence projects advertising expenditures for network/national television to reach $1.29 billion in 2004 and $1.41 billion in 2005 – more than doubling 1999 expenditure figures. Demonstrating similar growth, advertising expenditures for magazine and local television are estimated to increase by 79 percent and 61 percent, respectively. Overall, advertising expenditures for the U.S. Hispanic market is expected to reach almost $3 billion in 2004 and surpass that figure in 2005. Given that U.S. Hispanic purchasing power is anticipated to reach $630 billion in 2004, advertising to reach U.S. Hispanics for that same year represents less than 1 percent of the total U.S. Hispanic purchasing power.
HispanTelligence projects advertising expenditures for network/national television to reach $1.29 billion in 2004 and $1.41 billion in 2005 – more than doubling 1999 expenditure figures. Demonstrating similar growth, advertising expenditures for magazine and local television are estimated to increase by 79 percent and 61 percent, respectively. Overall, advertising expenditures for the U.S. Hispanic market is expected to reach almost $3 billion in 2004 and surpass that figure in 2005. Given that U.S. Hispanic purchasing power is anticipated to reach $630 billion in 2004, advertising to reach U.S. Hispanics for that same year represents less than 1 percent of the total U.S. Hispanic purchasing power.
posted by Co-editor at 1:39 PM
Hershey Blows Caramel Kisses With Thalia
One out of five packaged goods consumers in the U.S. is Hispanic, so it's no surprise that most brands are trying to cultivate the growing Latino population.
Hershey hopes to reach Hispanic consumers by taking a much bolder marketing tack. Its multiyear deal with Latin pop singer and actress Thalia includes a concert tour sponsorship and appearances in Spanish-language print and TV ads. Thalia is a rare Mexican performer who not only appeals to fans of her own ethnic origin, but also connects with Florida Cubans and Puerto Rican consumers. Her popularity among a broad swath of the Hispanic population is a big plus for Hershey.
Read more
Hershey hopes to reach Hispanic consumers by taking a much bolder marketing tack. Its multiyear deal with Latin pop singer and actress Thalia includes a concert tour sponsorship and appearances in Spanish-language print and TV ads. Thalia is a rare Mexican performer who not only appeals to fans of her own ethnic origin, but also connects with Florida Cubans and Puerto Rican consumers. Her popularity among a broad swath of the Hispanic population is a big plus for Hershey.
Read more
posted by Co-editor at 1:30 PM
Friday, October 08, 2004
Miller, Univision in $100 Mil. Deal
Miller Brewing has signed a three-year, $100 million marketing deal with Univision Communications, the largest Spanish-language media company in the U.S. The deal includes airtime on the Univision's TV, radio and online outlets, in addition to sponsorships and "substantial brand integration," Miller said.
Under terms of the agreement, Miller will be a major sponsor of the 2006 World Cup telecasts on Univision, as well as other soccer programming. Miller also will be the exclusive beer sponsor for Univision's "telenovelas," or prime-time Spanish-language soap operas, as well as the music specials broadcast or sponsored by the network. Read more
Under terms of the agreement, Miller will be a major sponsor of the 2006 World Cup telecasts on Univision, as well as other soccer programming. Miller also will be the exclusive beer sponsor for Univision's "telenovelas," or prime-time Spanish-language soap operas, as well as the music specials broadcast or sponsored by the network. Read more
posted by Co-editor at 1:24 PM
Telecommunications
U.S. Hispanics are heavy users of beepers and pagers, local, long-distance, and international calls. They also spend considerably more than their non-Latino counterparts on value-added services such as call waiting and caller ID.
posted by Co-editor at 1:22 PM
IKEA Launches National Hispanic Marketing Initiative
IKEA, the world's leading home furnishings retailer, officially launched a multi-media, U.S. Hispanic marketing initiative. The effort, which includes Spanish-language TV spots and the company's first U.S. Spanish-language catalog, was kicked off at a series of home solutions workshops led by TV celebrity Lesley Ann Machado at the IKEA Covina store. Read more
posted by Co-editor at 1:13 PM
Wednesday, October 06, 2004
Undocumented Immigrants Could Add $44 Billion in New Mortgages If Given Access to Homeownership
Undocumented Latino immigrants would add an estimated $44 billion in new mortgages to the housing economy if barriers were removed and they were given access to buy homes in the U.S., according to a study released today by the National Association of Hispanic Real Estate Professionals (NAHREP). The flow of capital from these home purchases would stimulate business across the financial services, construction and remodeling and retail sectors, and increase the tax base for communities with high immigrant populations. Read more
posted by Co-editor at 1:08 PM
Hispanic Market Advertising to Exceed $3 Billion by 2005
Advertisers spent an estimated $2.79 billion in 2003 to market their products to U.S. Hispanics, a 13-percent increase from last year. The explosive increase in the U.S. Hispanic population coupled with its increasing purchasing power has advertisers jockeying for a larger market share of this largely untapped market. Overall advertising spending increased by more than 47 percent since 1999 while spending in the top 10 DMAs experienced an increase of only 34 percent, suggesting that advertisers are targeting smaller markets such as Atlanta and Denver in an attempt to increase their advertising reach. HispanTelligence estimates that Hispanic market advertising expenditures will surpass the $3 billion mark by 2005.
posted by Co-editor at 11:49 AM
Meximerica Media's Spanish-Language Daily Newspaper Chain Expands Into the Rio Grande Valley
Meximerica Media, a U.S.- based publishing company, announced that Rumbo del Valle, its third Spanish-language newspaper, will start publication on October 11. After the successful launch of Rumbo de San Antonio and Rumbo de Houston, Meximerica Media continues its rollout into Texas with the launch of Rumbo del Valle, followed by Rumbo de Austin in November. Rumbo del Valle will cover the region comprising Starr, Cameron and Hidalgo counties. Read more
posted by Co-editor at 11:05 AM
Shell Oil Products US Reaches Out to Minority Audiences
Shell uses specific marketing approaches, segmented marketing budgets, and measurable goals to reach the three largest ethnic groups in the US: White/Anglo (70% of US population with 199.3 million residents), Latino/Hispanic (13% of US population with 37 million residents) and Black/African American (12% of US population with 36.1 million residents). Read more
posted by Co-editor at 10:55 AM
Fannie Mae and National Association of Hispanic Real Estate Professionals Expand Homeownership Partnership to Create 25,000 First-Time Home Buyers
Fannie Mae, the nation's largest source of financing for home mortgages, announced a three-year agreement that strengthens its partnership with the National Association of Hispanic Real Estate Professionals and focuses on increasing first- time homebuyers in underserved, minority, and immigrant communities. Read More
posted by Co-editor at 10:50 AM