The Online Hispanic News

Wednesday, September 29, 2004

Toyota Targets Hopes, Dreams in New Marketing

Toyota's 3-year-old "Get the Feeling" campaign gives way to "Moving Forward", a series of ads proclaiming that Toyota vehicles will be there as drivers hit milestones in life. Toyota introduced the campaign to its dealers Monday. It will include mainstream TV and print ads, as well as ads targeting African Americans, Hispanics and Asians. Read more
posted by Co-editor at 1:43 PM

First Nationwide Audits of Hispanic Newspapers

Gemstone Communications Inc. and its specialized division Ethnic Print Media Group announced today the first ever comprehensive national auditing of Hispanic community newspapers in the United States. Read more
posted by Co-editor at 1:00 PM

U.S. Hispanic population online for health and growing

Manhattan Research announced that U.S. Hispanics represent one of the few remaining growth opportunities online for health and pharmaceutical companies.

Although there are nearly 10 million U.S. Hispanic Adults (18+ years) using the Internet for health in some capacity, the future growth prospects for Hispanic reliance on the Internet specifically for health are positive. Read more
posted by Co-editor at 11:57 AM

Tuesday, September 28, 2004

Automotive

Large increases in spending by automotive manufacturers are driving ad pages, commercial time and dollars in magazines, television and radio directed at Hispanic consumers. Four automakers (General Motors, Ford, DaimlerChrylser and Toyota) consistently rank among the leading advertisers to Latinos.

Last year, General Motors spent $69.8 million in Latino television and print advertising, making it the third-largest advertiser to Hispanics, according to TNS Media Intelligence/CMR. Although no automaker will say just how much it spends on Hispanic marketing, TNS indicates that Toyota spent $45.5 million on Spanish-language television advertising last year, second only to GM's $59 million.
posted by Co-editor at 1:21 PM

Who Goes to Malls the Most?

A recent survey by The International Council of Shopping Centers says Hispanics frequent malls more than other ethnic groups and tend to stay the longest.

The study also found that Hispanics are avid department-store shoppers. Stores including J.C. Penney and Sears have been actively courting this segment of the market with bi-lingual Web sites and advertising.Read more
posted by Co-editor at 1:15 PM

Hispanic Population Growth Top 10 Counties by Percentage Increase, 2000-2003

As the U.S. Hispanic population continues to surge, growth has expanded beyond metropolitan cities such as New York City, Los Angeles, and Miami and into surrounding counties. Read more

posted by Co-editor at 1:13 PM

Hispanic Purchasing Power in New York: $30.7 Billion

HispanTelligence estimates New York Hispanic purchasing power to be $30.7 billion for 2004. New York ranks third among U.S. states for overall Hispanic purchasing power, although Hispanics in the New York area report the lowest average household income ($40,015) and the worst income disparity of 65 cents to every dollar.
posted by Co-editor at 1:06 PM

Monday, September 27, 2004

Hispanic Purchasing Power in Texas: $84.8 Billion

Texas accounts for more than 12% of all Hispanic purchasing power in the U.S., and 18.9% of the U.S. Hispanic population resides in the Lone Star state. Additionally, employment rates for Hispanics in Texas are generally higher than in other states such as New York or Florida. Recent Bureau of Labor Statistics data show 62.6% of Texas-based Hispanics are employed; comparatively, 60.7% of Hispanics in Florida, and 56.5% of Hispanics in New York are employed.
posted by Co-editor at 1:55 PM

Equity Among Whites, Asians, Blacks, and Hispanics Examined

U.S. black and Hispanic homeowners have significantly lower levels of home equity than do white and Asian homeowners, even after a wide range of characteristics (including education, income, and housing values) are taken into account, according to a study published in the latest issue of the journal Demography. Read more
posted by Co-editor at 1:25 PM

La Agencia de Orsi Softens Accord Sell

American Honda Motor Co.'s Hispanic shop is shifting its focus on the 2005 Accord from harder, feature-oriented commercials to a softer sell. In the 30-second ad, a father and son are playing catch when automatic sprinklers rain out their game. They pile into the Accord, head to the open road, then use the sunroof and speed to dry off. "The fun never ends" is the tagline, created in both English and Spanish versions. Read more
posted by Co-editor at 11:17 AM

Friday, September 24, 2004

Grupo Reforma Integrates Todito Card as Payment Option to Access Its On-line Pay-per-view Sites

Todito.com, a leading Internet portal, ISP and e-commerce site for North American Spanish-speakers announced today the launch of an agreement with Grupo Reforma to use Todito Card (the leading multiservices prepaid card in Mexico) as a payment option to access the on-line versions of its newspapers. Read more
posted by Co-editor at 1:28 PM

Auto Dealers Target Latino Buyers

U.S. auto dealers, aware of the rapid growth of the Latino population, are increasingly marketing to this vast consumer group that was underserved or even overlooked in the past. Read more

posted by Co-editor at 1:22 PM

Thursday, September 23, 2004

Univision Radio Launches ‘Tu Voz en Washington’

Univision Radio, the leading Spanish-language radio broadcaster in the United States, announced the launch of “Tu Voz en Washington,” a national weekly Sunday morning public affairs and open microphone program which will air LIVE starting this Sunday, September 26th. RadioCadena Univision can be heard in ten markets including Los Angeles, New York, Miami, Houston, Chicago and Las Vegas. Read more
posted by Co-editor at 1:44 PM

Advertisers Missing out on English-dominant Hispanics

ComScore Media Metrix reports that only 21 percent of Hispanic Internet users prefer Spanish-language sites, while 52 percent prefer English language and 28 percent use both equally. Read more
posted by Co-editor at 1:38 PM

Powerful New Spanish Radio Monitoring Service

Mass Radio Inc., a leading Hispanic radio consulting company, will launch Radio Tracking Data, a new and powerful Spanish radio monitoring service. This new service will monitor more than 600 Spanish radio stations in the United States as well as major cities in Mexico. Radio Tracking Data will use MonitorLatino.com as the official website to provide complete monitor information. Read more
posted by Co-editor at 1:30 PM

Wednesday, September 22, 2004

Language Key to Hispanic Health

Limited English skills and the lack of Spanish-speaking health workers have prevented many Hispanic patients from seeking appropriate medical care, according to a survey released Friday by the National Council of La Raza. Read more

posted by Co-editor at 2:25 PM

Moving Forward Into the US Hispanic Market

Banco Bilbao Vizcaya Argentaria (BBVA), based in Spain, announced that it has reached agreement to acquire Laredo National Bancshares, Inc. (LNB), the leading financial services provider to the Hispanic market in the Texas-Mexico border area, with $ 3.4 billion in total assets and 110,000 customers. Read more
posted by Co-editor at 1:55 PM

Chiquia Fresh North America names Dieste Harmel & Partners as its Hispanic Advertising Agency in The United States

Chiquita Brands International, Inc. announced that it has named Dieste Harmel & Partners as its new agency of record for the U.S. Hispanic market of more than 41 million consumers. Dieste Harmel will be responsible for developing and executing an integrated marketing campaign to U.S. Hispanics. Read More
posted by Co-editor at 1:47 PM

Challenges Lie Ahead in Hispanic Marketplace

Marketers targeting Latinos voiced concern in a Tuesday Advertising Week session that data surrounding this segment does not accurately represent the Hispanic market, particularly in terms of demographics and consumer spending. Read More
posted by Co-editor at 1:29 PM

Tuesday, September 21, 2004

Reebok Heads to the Great Outdoors

Following an unexpected U.S. rush on Reebok-branded team jerseys in August, the sports apparel maker today breaks an outdoor campaign featuring the Mexican soccer team that sparked across-the-border interest.
posted by Co-editor at 2:25 PM

Clear Channel Hits Hispanic Radio Trail

Clear Channel Radio intends to be a major player in the burgeoning Hispanic radio market and last week, the San Antonio-based radio giant committed to convert up to 25 of its 1,200 stations to Spanish-language formats over the next 12-18 months. Read more
posted by Co-editor at 2:11 PM

Nielsen Forms Alliance With the Velasquez Institute

This is the first agreement of its kind in Nielsen’s 54-year history. The Alliance will help ratings firm to reach out to the Hispanic community. Read more
posted by Co-editor at 1:58 PM

American Airlines Introduces First New Brand Positioning In More Than A Decade

American Airlines launched in September a new brand campaign. American's first such initiative in more than a decade, the program includes a new tagline, "We know why you flysm."
The company's positioning will be supported by an integrated, bilingual marketing program. The advertising program includes television, radio, print and online ads in both English and Spanish. Read more
posted by Co-editor at 1:38 PM