Tuesday, May 18, 2004
Coors' "Cold Latina" billboards To Come Down At Month's End
Labatt USA, the importers of Tecate beer, Tuesday announced that the company will retire its "Finally a Cold Latina" billboards at the end of the month, when the advertisements reach the end of their original rotation. Some community groups have criticized the billboard, which was created to promote the launch of Tecate in a bottle. Read more >>>
posted by Editor - Online Hispanic News at 11:55 PM
Imperial Sugar Launches Online Hispanic Marketing Initiative
After extensive market research, Imperial Sugar rolled out a comprehensive Hispanic marketing program in October 2003 that included commercial spots by on-air personalities on Hispanic radio stations; newly redesigned packaging for its brands, printed with recipes in both English and Spanish; and the addition of ethnic and multi-cultural recipes to its product packages. The new website rounds up the effort. Read more >>
posted by Editor - Online Hispanic News at 11:50 PM
Round Hill Cellars Reaches Out to Hispanics
After eighteen months of test marketing, Round Hill Winery is taking its message "all California, all good" to the country's diverse ethnic markets. The announcement comes as Round Hill launches a promotional campaign designed specifically for the Hispanic population: "todo de California, todo bueno." Read more >>
posted by Editor - Online Hispanic News at 11:46 PM
Allstate Launches Hispanic Campaign
"Asi Piensa Allstate" (That's what Allstate believes) is the name of the Hispanic ad series that launches today in major U.S. markets. The ads feature actor Esai Morales, who tells about the benefits of having insurance protection from Allstate. Morales is best known for his work on the television series NYPD Blue and American Family. Read more >>
posted by Editor - Online Hispanic News at 11:43 PM
Texas Rangers Make Strong Pitch to Spanish-Speaking Baseball Fans
As the Hispanic population grows, so must the marketing initiatives, said Karin Synold, who's in charge of pitching the Rangers to Hispanics. Synold, the club's director of new market development, who was hired last year to bring Spanish-speaking fans to what just became Ameriquest Field in Arlington. Read more >>
posted by Editor - Online Hispanic News at 12:40 AM
Monday, May 17, 2004
Coors' "Guey" Ads Spark Controversy
Spanish speakers are debating whether a Hispanic spot from Coors Brewing Co. that hinges on a Mexican slang word is a cleverly insightful. Read more >>
posted by Editor - Online Hispanic News at 11:16 PM
Budweiser Creates Nights of Latin Passion With Soccer And Music
Budweiser brings the passion of soccer and music together for Latino adults in five cities across the United States with the Noche de Pasion program. Read more >>
posted by Editor - Online Hispanic News at 11:10 PM
Beringer Introduces Bilingual Label For Its Best-Selling Wine
Beringer Vineyards, Napa Valley's oldest continuously operating winery and the producer of America's most popular wine, is introducing a bilingual label for its award-winning Beringer White Zinfandel. The addition of Spanish on the label and on point-of-sale in retail outlets is indicative of Beringer's commitment to the growing Latino market in the United States. Read more >>
posted by Editor - Online Hispanic News at 10:56 PM
Nielsen Reveals Diverse TV Viewing Patterns Among Hispanics And Black
Nielsen Media Research today said that African American and Latino television viewers are watching a more diverse range of television programming in New York than has previously been reported by paper diaries. They also reported significant increases for networks geared toward African American and Latino audiences, including BET, Telemundo and Telefutura. Read more >>
posted by Editor - Online Hispanic News at 10:39 PM
Friday, May 14, 2004
Nissan reaches out to the Hispanic community with scholarship program
Eighteen Students from California Together Received a Total of $45,000 to Continue Their Education at a Four-Year College or University. Read more >>
posted by Editor - Online Hispanic News at 10:18 PM
Thursday, May 13, 2004
Coming soon to a theater near you: What if all Mexicans disappeared?
The film, "A Day Without a Mexican" describes what would happen if all the Mexicans in California disappeared, highlighting the increasing role Latinos hold in the U.S. economy. Read more >>
posted by Editor - Online Hispanic News at 10:02 PM
Ford advertises "Mi Negocio" in Fox Sports en Español
Fox Sports en Espanol has received a sponsorship investment from the Ford Motor Company as part of the automaker's recent campaign to promote its new Spanish-language web site called "Mi Negocio." Read more about Ford's media investment in Fox. You can also read the launch announcement of Mi Negocio or visit the site.
posted by Editor - Online Hispanic News at 9:56 PM
Wednesday, May 12, 2004
Tecate Billboard Offends Some Latino Activist
A new billboard campaign designed by the Tecate beer company is raising some eyebrows. The billboard introduces Tecate's new bottle design with the phrase 'Finally. A cold Latina.'
Read more >>
Read more >>
posted by Editor - Online Hispanic News at 9:59 PM
Bayer Launches New Lawn & Garden Web Site In Spanish
As part of the launch of "Bayer Advance," its new brand for Lawn and Garden products, Bayer launched a new web site designed to reach the Hispanic market. According to Bayer, a survey commissioned by the company shows that Hispanic respondents placed more importance on lawn and garden care than the general population. In addition, Hispanic respondents further indicated they like to try new lawn and garden products. Visit the site >>
posted by Editor - Online Hispanic News at 10:12 AM
Tuesday, May 11, 2004
Nielsen's TV Audience Measurement Under Fire By Minority Leaders
Nielsen's "People Meter," a real time TV audience monitoring system, has been under fire recently because its allegedly undercounting of minority viewers. That, according to community activist, would reduce the amount of programs catering to minorities. As it readies for the launch of the system, Nielsen argues that it corrected the initial issues of the system.
To further diffuse criticism, the company also contracted the University of Southern California's Tomas Rivera Policy Institute, to review the study that originated the controversy, the "Latino Television Study" released by the National Hispanic Media Council. Read about Nielsen's proposed revision of the study as well as an overview of the groups opposing the study and commentary about the political issues that are now part of the discussion.
To further diffuse criticism, the company also contracted the University of Southern California's Tomas Rivera Policy Institute, to review the study that originated the controversy, the "Latino Television Study" released by the National Hispanic Media Council. Read about Nielsen's proposed revision of the study as well as an overview of the groups opposing the study and commentary about the political issues that are now part of the discussion.
posted by Editor - Online Hispanic News at 3:20 PM
Kraft Launches Educational Initative for Hispanics
The program was created by National Latino Children’s Institute in partnership with Kraft to support Hispanic families, a population particularly at risk for obesity and accompanying health problems. For more information about the program visit http://www.kraft.com/salsa.
posted by Editor - Online Hispanic News at 11:13 AM
eBay Donates Funds For Online Entrepreneur Center
This new resource targets low-income individuals and provides the tools they need to start or grow a business. You can visit the website at www.thebeehive.org or read more about the initiative.
posted by Editor - Online Hispanic News at 11:07 AM
Monday, May 10, 2004
New Research Shows that Young, English-Speaking Hispanics Embrace Investing
Scarborough Research released a study which finds that young, English-language dominant Hispanics are 29 percent more likely than all Hispanic consumers to live in households that have financial investments. Conversely, Hispanics ages 45+ who primarily speak Spanish are 18 percent less likely than all Hispanics to live in households that invested. Read more >>
posted by Editor - Online Hispanic News at 3:45 PM
Hispanic business ready to spend
For years, marketers have drooled over the Hispanic consumer market as it soared with population growth. Now they're also focusing on the more narrow slice of Hispanic-owned companies and their growing appetite for computers, cars, credit and other business gear. Read more >>
posted by Editor - Online Hispanic News at 3:41 PM
Friday, May 07, 2004
GM launches Hispanic campaign for Goodwrench
General Motors is launching the first-ever Spanish-language campaign for its GM Goodwrench car maintenance and repair service. The effort initially targets Orlando, Phoenix, Sacramento and San Antonio with two radio commercials and two television spots featuring the tagline "Mr. Goodwrench es mi mecánico de confianza" ("Mr. Goodwrench is my trusted mechanic")
posted by Editor - Online Hispanic News at 11:30 PM
Terra Lycos Improves Revenues by 17% - On Road To Profitability
Terra Lycos' revenues were 134 million euros, an increase of 17% over the previous year. In constant euros (excluding the exchange-rate impact) revenues increased 22% to 140 million euros. Net loss was 40 million euros, an improvement of 15 million euros or 27%
Read more >>
Read more >>
posted by Editor - Online Hispanic News at 3:56 PM
Univision's Income Doubles
The Spanish-language media company late Thursday posted net income of $31.6 million, or nine cents a share, compared with $12.8 million, or five cents a share, a year earlier. Revenue rose 35% to $352.9 million from $261.7 million. Read more >>
posted by Editor - Online Hispanic News at 3:48 PM
New Hispanic Marketing Initiatives by Cingular, Volkswagen and Mott's
New initiaves underway: Cingular Wireless is launching a new marketing initiative to strengthen its reach to Hispanics in the U.S. Mott's launched a Hispanic campaign for its Clamato tomato cocktail beverage. Volkswagen of America launches its latest Spanish language TV for their Certified Per-owned Cars .
Read more >>
Read more >>
posted by Editor - Online Hispanic News at 11:14 AM
Maggi Offers Young Latinas An Opportunity To Win $5,000 For Their Dream Quinceañera Party
Considered to be the most magical moment of a teenage Latina’s life, a Quinceañera is a celebration of a young girl’s 15th birthday and symbolizes the continuing journey into womanhood. Everything from the gown to the meal needs to be perfect... so the event can be quite costly.
Read more >>
Read more >>
posted by Editor - Online Hispanic News at 11:09 AM
Thursday, May 06, 2004
Coors Launches Hispanic Version of a "Whassup" Ad
In the spirit of Budweiser's "Whassup" commercials for the English-speaking audience, Coors Brewing Co. has created a "Guey" commercial: "Guey! Check out those babes." The ad, which reflects a growing trend of crossover messages from Spanish to English, closes with the onscreen text "Guey=Dude."
"Coors recognizes that acculturated young Hispanic males are watching sports in English," said Aida Levitan, vice chairman and chief communications officer of Bromley Communications, Coors' San Antonio-based U.S. Hispanic ad agency. "It's a bilingual spot that works with both Hispanics and non-Hispanics."
Read more or watch the ad.
"Coors recognizes that acculturated young Hispanic males are watching sports in English," said Aida Levitan, vice chairman and chief communications officer of Bromley Communications, Coors' San Antonio-based U.S. Hispanic ad agency. "It's a bilingual spot that works with both Hispanics and non-Hispanics."
Read more or watch the ad.
posted by Editor - Online Hispanic News at 4:37 PM
Concepts For Understanding The Hispanic Immigrant Market
Cheskin's researcher Maria Flores Letelier comments on how background values of Hispanic immigrants change once they come to the US.
Read more >>
Read more >>
posted by Editor - Online Hispanic News at 1:55 PM
Houston Astros Launch New Spanish Site
The Astros and MLB.com have chosen the occasion of Cinco de Mayo to launch the newly redesigned Astros Spanish-language website. The Astros originally launched their Spanish-language website in March of 2000, becoming one of just a few major professional sports franchises to have a bilingual website. Currently, the Astros join the Anaheim Angels, Florida Marlins, Los Angeles Dodgers, San Diego Padres and Texas Rangers in producing both English and Spanish websites.
Visit the new Astros web site >>
Visit the new Astros web site >>
posted by Editor - Online Hispanic News at 11:08 AM
Girl Scouts Launches Spanish-Language Web Site
The new Web site provides information about the Girl Scout program and opportunities available to the nation’s girls, including Latinas, one of the fastest growing populations within the Girl Scout organization.
“Our number one priority at Girl Scouts of the USA is a full and ongoing commitment to diversity and serving every girl in every community.” said Kathy Cloninger, CEO of Girl Scouts of the USA. “The Spanish-language Web site ensures that Hispanic families also have the opportunity to access valuable information and resources that enrich the lives of Latina youth.”
The new website is at http://www.girlscouts.org/espanol
“Our number one priority at Girl Scouts of the USA is a full and ongoing commitment to diversity and serving every girl in every community.” said Kathy Cloninger, CEO of Girl Scouts of the USA. “The Spanish-language Web site ensures that Hispanic families also have the opportunity to access valuable information and resources that enrich the lives of Latina youth.”
The new website is at http://www.girlscouts.org/espanol
posted by Editor - Online Hispanic News at 11:03 AM
Wednesday, May 05, 2004
American Consumer Culture Falls In Love With Latino Influence
Companies creating products are finding that incorporating a little Latin influence is chic, and blending aspects of Hispanic culture into new products, from ice cream flavors to cartoon characters, can make a lot of dinero. Read more >>
posted by Editor - Online Hispanic News at 2:28 PM
Ford, Toyota and Chevrolet Lead Among Hispanics
In 2003, Ford captured 15.9 percent of all new vehicle registrations made by Hispanic Americans in the United States. Toyota and Chevrolet follow in a virtual dead heat, each with slightly more than 14 percent of the market among Hispanic consumers. Read more>>
posted by Editor - Online Hispanic News at 2:26 PM
Latinas Bonitas: Hispanic Women Are Happy With How They Look
New research released by the Dove beauty brand, reveals that Latinas are frustrated with the gap that exists between their definition of beauty and society's. The Dove Report: Challenging Beauty finds that 60% of Hispanic women are happy with the way that they look. These findings provide a thought-provoking contrast to America's seeming obsession with makeovers and cosmetic procedures.
Nearly three-quarters of Hispanic women agree that beauty can be achieved through attitude, spirit and attributes that have nothing to do with genetically inherited physical traits. Forty-six percent said that they feel beautiful when they achieve success, help others (54%) or do something artistic (39%). The majority of Hispanic women (81 percent) report they feel most beautiful when they feel loved (compared to 75% African-American and 70% Caucasian women).
Download a copy of the complete report.
Nearly three-quarters of Hispanic women agree that beauty can be achieved through attitude, spirit and attributes that have nothing to do with genetically inherited physical traits. Forty-six percent said that they feel beautiful when they achieve success, help others (54%) or do something artistic (39%). The majority of Hispanic women (81 percent) report they feel most beautiful when they feel loved (compared to 75% African-American and 70% Caucasian women).
Download a copy of the complete report.
posted by Editor - Online Hispanic News at 12:46 PM
Hispanic Purchasing Power Growing At 3X The National Rate, A New Study Shows
Hispanic purchasing power growth rate was three times the overall national rate in the last decade. From 1994 to 2004, U.S. Hispanic purchasing power posted a compound annual growth rate of 7.7%—nearly three times the 2.8% total U.S. rate of disposable income.
The Hispanic population is out-performing the general population by nearly every economic growth measurement. Hispanic purchasing power has surged to nearly $700 billion and is projected to reach as much as $1 trillion by 2010, according to estimates by HispanTelligence, based on analysis of U.S. Bureau of Economic Analysis figures.
Higher paying managerial and professional jobs are the fastest-growing occupational categories for Hispanics, up from 11% in 1990 to 17% in 2003. Additionally, “Hispanic employment has shown strong growth, increasing 14% from 2000 to 2004, compared with an overall U.S. growth rate of 2%,” stated the authors of the study Tabin Cosio and Juan Solana.
HispanTelligence estimates current Hispanic purchasing power is 8.5% of total U.S. purchasing power, but will reach 11% by 2010, when taking into account factors such as the narrowing Hispanic vs. overall U.S. income gap and the increase in the number of Hispanic households with earned income. Get more information about Hispanteligence.
The Hispanic population is out-performing the general population by nearly every economic growth measurement. Hispanic purchasing power has surged to nearly $700 billion and is projected to reach as much as $1 trillion by 2010, according to estimates by HispanTelligence, based on analysis of U.S. Bureau of Economic Analysis figures.
Higher paying managerial and professional jobs are the fastest-growing occupational categories for Hispanics, up from 11% in 1990 to 17% in 2003. Additionally, “Hispanic employment has shown strong growth, increasing 14% from 2000 to 2004, compared with an overall U.S. growth rate of 2%,” stated the authors of the study Tabin Cosio and Juan Solana.
HispanTelligence estimates current Hispanic purchasing power is 8.5% of total U.S. purchasing power, but will reach 11% by 2010, when taking into account factors such as the narrowing Hispanic vs. overall U.S. income gap and the increase in the number of Hispanic households with earned income. Get more information about Hispanteligence.
posted by Editor - Online Hispanic News at 11:34 AM
AARP Magazine Targeting 50+ Hispanics
AARP Segunda Juventud is the first and only national publication serving the ever-growing 50+ Hispanic market. Get information about the magazine, including advertising rates and the 2004 editorial calendar.
posted by Editor - Online Hispanic News at 9:16 AM
HISPANIC PANIC: Commentary about Harvard Scholar Samuel P. Huntington's book Who Are We? The Challenge to America's National Identity
Huntington violently hates Hispanics, especially Mexicans. The point of this book is to infect the reader with the same fear and hatred. In the process, this eminent academic is more than willing to dirty his hands with the sort of hatemongering anecdote Pat Buchanan would refuse to touch.
His favorite, so special that he tells it at the beginning of the book and again at the end, is an account of Mexican fans misbehaving at a U.S.-Mexico soccer game. Huntington might as well have used the Fenway Park tradition of throwing peanuts at Yankees fans to prove that Boston and New York will soon be at war. Read more >>
His favorite, so special that he tells it at the beginning of the book and again at the end, is an account of Mexican fans misbehaving at a U.S.-Mexico soccer game. Huntington might as well have used the Fenway Park tradition of throwing peanuts at Yankees fans to prove that Boston and New York will soon be at war. Read more >>
posted by Editor - Online Hispanic News at 9:09 AM
Wal-Mart Lowers the Cost to Transfer Money to Mexico For Mother's Day
As part of their efforts targetting the Hispanic market, Wal-Mart is lowering the price of money transfers to Mexico. Almost one-third of the Hispanics living in the U.S. send money to their families residing in their country of origin. Through Wal-Mart's relationship with MoneyGram(R), customers in the United States can send funds to Mexico for a flat fee of $9.46 for all amounts up to $500 with a competitive exchange rate. This will save customers more than 40% in transfer fees compared to the previous Wal-Mart price.
posted by Editor - Online Hispanic News at 9:00 AM
NASCAR Thinks About Hispanics But Still Doesn't Act
As NASCAR heads to LA, one of the most obvious target audiences is the Hispanic market, which makes up half of the city's 17 million people. So far, though, it's not a targeted market, in part because there are no Hispanic NASCAR drivers or car owners.
"That would be a huge market for us," said Bill Miller, president of the California Speedway. "We're working with NASCAR and its diversity initiative. That's a new market area, and it would take a great deal of money and effort to target. As NASCAR continues to target a Latino/Hispanic car owner or driver, that would help. We continue to try to maintain a family atmosphere, which is very important for that culture; they do things as families." Read more>>
"That would be a huge market for us," said Bill Miller, president of the California Speedway. "We're working with NASCAR and its diversity initiative. That's a new market area, and it would take a great deal of money and effort to target. As NASCAR continues to target a Latino/Hispanic car owner or driver, that would help. We continue to try to maintain a family atmosphere, which is very important for that culture; they do things as families." Read more>>
posted by Editor - Online Hispanic News at 8:54 AM
Minority report: Growing efforts to bolster homeownership among Latinos
The percentage of Hispanics who own their own homes lags far behind white homeownership levels. It is even below the homeownership level in 1980. For lenders, however, the Latino community represents a clear opportunity at a time when the percentage of whites in California is declining and the homeownership rates for whites across the country has reached about 72 percent. Read more>>
posted by Editor - Online Hispanic News at 8:49 AM
Tuesday, May 04, 2004
Marketing to Affluent Hispanics
About 50 percent of all Hispanic households in the United States earn $50,000 or more. There are now around 3.7 million affluent Hispanics in the US. The members of this segment live in metropolitan cities in the US and Latin America, they look for comfort and authenticity, motion and tranquility, inspiration and entertainment. These are consumers who care and have relations with brands.
They buy the best foods, wines, clothes, accessories, cars, furniture and more; this segment is willing to spend and spend plenty. They are bi-cultural with a passion for experiences, pride in their roots, and a feeling of value for their lifestyle. Read more >>
They buy the best foods, wines, clothes, accessories, cars, furniture and more; this segment is willing to spend and spend plenty. They are bi-cultural with a passion for experiences, pride in their roots, and a feeling of value for their lifestyle. Read more >>
posted by Editor - Online Hispanic News at 5:34 PM
Hispanics Love TV Ads, New Survey Finds
Hispanic Spanish TV viewers have a more positive view of advertising and are more likely to feel it offers value, compared to English TV viewing audiences. Read more >>
posted by Editor - Online Hispanic News at 2:25 PM
Hispanic Advertising to Exceed $3 Billion by 2005
Advertisers spent an estimated $2.79 billion in 2003 to market their products to U.S. Hispanics, a 13-percent increase from last year. This follows earlier reports that Hispanic TV advertising had increased by 74% from '98 to '03. Read more >>
posted by Editor - Online Hispanic News at 2:16 PM
Monday, May 03, 2004
Fox & Yahoo! en Español Join Forces
Yahoo! en español and Fox Pan American Sports launched a co-branded Spanish-language sports site for Fox Sports en Español (http://fse.yahoo.com ) to offer comprehensive sports coverage to users in the U.S. and around the World.
Yahoo! Argentina and Yahoo! Mexico will team up with Fox Sports Latin America network (http://foxsportsla.yahoo.com) to host a co-branded site that targets the Spanish-speaking Latin American market.
Yahoo! Argentina and Yahoo! Mexico will team up with Fox Sports Latin America network (http://foxsportsla.yahoo.com) to host a co-branded site that targets the Spanish-speaking Latin American market.
posted by Editor - Online Hispanic News at 12:59 PM
Study Reveals A Higher Level Of Education Among Latin American Immigrants
A higher educated wave of professionals and entrepreneurs have arrived in South Florida during the last few years, according to the study "Latin Review 2004" recently conducted by StatMark, a market research firm with offices in Miami, Florida, and Caracas, Venezuela.
The study finds that a large number of recent university graduates are immigrating in search of greater opportunities and a better way of life. Three out of every four immigrants has completed some level of higher education, 45 percent of them earned a college degree. In South Florida, 51 percent of Latin American immigrants in the survey are white-collar employees; with annual salaries averaging $40K and whose salaries tend to increase the longer they resided in Florida.
More information at http://www.statmarkgroup.com
The study finds that a large number of recent university graduates are immigrating in search of greater opportunities and a better way of life. Three out of every four immigrants has completed some level of higher education, 45 percent of them earned a college degree. In South Florida, 51 percent of Latin American immigrants in the survey are white-collar employees; with annual salaries averaging $40K and whose salaries tend to increase the longer they resided in Florida.
More information at http://www.statmarkgroup.com
posted by Editor - Online Hispanic News at 12:55 PM