Friday, April 30, 2004
P&G and Sears Biggest Buyers of Hispanic Advertising
New Survey Tracks Marketing Spend Aimed at U.S. Latinos. Read more >>
posted by Editor - Online Hispanic News at 11:06 PM
Thursday, April 29, 2004
New Study Reveals Relevance of Hispanic Print Media
78 percent of Latinos, regardless of education, income or language preferences, believe that Spanish-language news media are very important to the economic and political development of the Hispanic population. Latinos who get their news in Spanish or bilingual outlets also have a better knowledge of some public policies. Read more >>
posted by Editor - Online Hispanic News at 5:58 PM
Ford and America Online Launch "Mi Negocio" - an Online Community for Hispanic Entrepreneurs
The site is a one-stop resource -- with services ranging from in-person seminars with Hispanic business leaders in key markets, to live chats, to the first time availability of key articles from FORTUNE Magazine, Business 2.0 and FORTUNE Small Business in Spanish. . According to Ford the site will "help strengthen, empower and expand Hispanic businesses across America with specially designed content and resources, previously unavailable in Spanish." Visit Mi Negocio or read more >>
posted by Editor - Online Hispanic News at 5:09 PM
Wednesday, April 28, 2004
Chicago's La Raza Newspaper starts daily website updates
"La Raza Online will be updated daily with local, national and international news plus content from virtually all departments in an effort to provide its visitors with greater frequency and more variety," stated Robert Armband, Publisher & CEO of PrensAmerica Corp. Daily updates will start on May 2. The newspaper's site is at www.laraza.com .
posted by Editor - Online Hispanic News at 6:06 PM
Tuesday, April 27, 2004
FTC goes after deceptive Spanish advertising
The Federal Trade Commission announced Tuesday it is cracking down on deceptive advertisers who prey on Spanish speakers and educating consumers about the growing problem. Read more >>
posted by Editor - Online Hispanic News at 7:35 PM
Monday, April 26, 2004
Cover Girl launches site in Spanish powered by Terra.com
Terra.com was tapped by CoverGirl to build and house its first fully-integrated online marketing campaign targeting the U.S. Hispanic market. The interactive site was not only created by Terra, but it is also being managed and powered exclusively by Terra.com. Latinas across the country can get beauty tips, product information, sign up for monthly e-mails and enter CoverGirl sweepstakes at http://www.covergirlenespanol.com.
posted by Editor - Online Hispanic News at 7:24 PM
Sunday, April 25, 2004
Hispanic music - a bright spot for struggling recording industry
The torrid Latin music business may end up being the savior of Southern California CD retailers, if not operators in the rest of the country. Read more>>
posted by Editor - Online Hispanic News at 7:20 PM
Friday, April 23, 2004
Perry Ellis Launches Spanish Websites
Perry Ellis International Launched Spanish Versions of Cubavera and the Havanera Co. Websites. Read more >>
posted by Editor - Online Hispanic News at 7:07 PM
'Pepsi Musica' to Launch on Telefutura Network
Produced by Zeal Television USA, the weekly series will connect teens and young adults to the many genres of Latino music and the artists they love. The shows will include exclusive interviews with top artists both in-studio and from tour dates across the country and around the world, live performances, a close look at new music releases and coverage of the popular music genres. In addition, Karla will countdown the top 20 videos and will introduce the "video of the week" as voted on by the viewers at http://www.pepsimusica.com, a comprehensive Spanish-language Web site that will offer fans even more ways to get closer to their favorite music.
posted by Editor - Online Hispanic News at 7:00 PM
Thursday, April 22, 2004
Despite Latino Surge, Marketers Continue To Under-Spend In Hispanic Media
A new study suggests that most companies are under-allocating resources to this market, with many ignoring Hispanic media entirely. Read more >>
posted by Editor - Online Hispanic News at 6:59 PM
Hispanic TV Advertising up by 74 Percent from '98 to '03
Hispanic media market boom has been led by network/national television advertising. Read more >>
posted by Editor - Online Hispanic News at 6:57 PM
Adweek to Launch Hispanic Marketing Magazine
Adweek's Marketing y Medios, will cover marketing, media and advertising news for businesses targeting the U.S. Hispanic population. Read more >>
posted by Editor - Online Hispanic News at 6:38 PM
Wednesday, April 21, 2004
La Opinión Partners with Houston Chronicle
La Opinion’s weekly entertainment magazine, ‘La Vibra,’ will now be carried for first time outside LA. Read more....
posted by Editor - Online Hispanic News at 5:58 PM
El BBQ
First Weber Hispanic GrillWatch(TM) Survey Reveals Hispanic Americans Grill Outdoors More Often, Favor Charcoal Over Gas. Read more...
posted by Editor - Online Hispanic News at 5:36 PM
Tuesday, April 20, 2004
Nickelodeon explores the Latinitos and other multicultural kids
The U.S. Census reports that among kids under age 15, there are more than 11 million children of Hispanic descent making up nearly 30% of the total Hispanic population. As the current generation of youth is the most ethnically diverse generation of any that has come before, marketing to multicultural kids requires a profound and relevant understanding of kids’ lifestyles, attitudes, and behaviors, as well as an appreciation for the cultural differences at the core of their family and environment. Read more...
posted by Editor - Online Hispanic News at 5:34 PM
Monday, April 19, 2004
Century 21 Expands Marketing Effort To Hispanics.
The new effort includes the launch of two new Spanish-language commercials and the continuation of its exclusive sponsorship of the "Camino a Casa con Century 21" series on the Telemundo television network. Read more >>
posted by Editor - Online Hispanic News at 7:09 PM