Monday, February 21, 2005
Study: Hispanics Choose Radio over TV
Although corporate spending on Hispanic advertising has nearly doubled between 1998 and 2003, Hispanics still represent untapped potential for the radio advertising market, according to a new study by Arbitron.
The report, titled Power of Hispanic Consumers, Hispanics are heavier users of radio than newspapers or TV, spending half their radio time listening to Spanish-language formats. They also listen to radio longer than their non-Hispanic counterparts, averaging 22 hours and 30 minutes per week, versus 19 hours per week for Anglos. Read more
The report, titled Power of Hispanic Consumers, Hispanics are heavier users of radio than newspapers or TV, spending half their radio time listening to Spanish-language formats. They also listen to radio longer than their non-Hispanic counterparts, averaging 22 hours and 30 minutes per week, versus 19 hours per week for Anglos. Read more
posted by Co-editor at 10:29 AM
List of major retailers reaching out to Hispanics growing
The announcement last week that The Home Depot has begun actively recruiting bilingual Hispanics puts it on a growing list of retailers looking for ways to tap into the buying power of the country's growing Latino population.
Others include Wal-Mart and Federated Department Stores.
Retailers say Hispanics will have one (t) trillion dollars in annual purchasing power in the United States by 2008. And by 2050 Hispanics will make up 25 percent of the national work force.
At the end of 2004, Wal-Mart had 128-thousand Hispanic workers in the United States, or roughly 10 percent of its employees.
And Home Depot is looking to add qualified Hispanic employees to its work force of 325-thousand, though it hasn't said how many.
Hispanic advocacy groups and economists say the efforts not only make retailers more diverse, but also can help boost sales by appealing to Hispanic customers.
Others include Wal-Mart and Federated Department Stores.
Retailers say Hispanics will have one (t) trillion dollars in annual purchasing power in the United States by 2008. And by 2050 Hispanics will make up 25 percent of the national work force.
At the end of 2004, Wal-Mart had 128-thousand Hispanic workers in the United States, or roughly 10 percent of its employees.
And Home Depot is looking to add qualified Hispanic employees to its work force of 325-thousand, though it hasn't said how many.
Hispanic advocacy groups and economists say the efforts not only make retailers more diverse, but also can help boost sales by appealing to Hispanic customers.
posted by Co-editor at 10:27 AM
Nickelodeon’s Dora the Explorer’s Home Comes to Life in ‘La Casa de Dora’ 10-City Mall Tour
Nickelodeon, the number-one entertainment brand for kids, extends its commitment to diversity with the traveling exhibit “La Casa de Dora,” a 10-city mall tour allowing kids to experience first-hand the interactive, bilingual home of Dora the Explorer, the number-one preschool show on commercial television. “La Casa de Dora” kicks off Saturday, Feb. 19 in Denver and will travel to 10 markets around the country, including Chicago, Dallas, Houston, Los Angeles, Miami, New York, Phoenix, Albuquerque and San Francisco. “La Casa de Dora,” a free, interactive exhibit, will stop at a mall in each city on the weekends from February to May. Read more
posted by Co-editor at 10:24 AM
GM Unveils New Hispanic Advertising Campaign
General Motors Corp. announced the launch of "Sólo GM" a new corporate advertising campaign targeted to the U.S. Hispanic market. "Sólo GM" highlights the company's leadership in areas including safety and security, innovation, quality and customer satisfaction. Read more
posted by Co-editor at 10:23 AM
Monday, February 07, 2005
U.S. Hispanic Media to Grow 11% in 2005
In 2005, Hispanic media is forecast to match last year's 11% growth rate, reaching $3.5 billion and far outpacing mainstream media's projected 4% revenue increase. Radio and print are growing at 11% and 12%, respectively, with TV up 9% and the online medium up an incredible 50%.
In TV, which accounts for about two-thirds of the U.S. Latin media market, new advertisers, new viewers and new programming options are all contributing to the strong growth.
In TV, which accounts for about two-thirds of the U.S. Latin media market, new advertisers, new viewers and new programming options are all contributing to the strong growth.
posted by Co-editor at 3:06 PM
Boomers, hispanics get more attention from beef promotions
The National Cattlemen's Beef Association has identifed some target demographic groups that will be getting more promotional attention with messages about eating beef. Two of them include Baby Boomers, and Hispanics. At a meeting at the National Cattle Convention, NCBA experts gave background reports on those groups. Read more
posted by Co-editor at 2:53 PM
Telemundo, Rumbo Are Two For Texas
Telemundo and Rumbo newspapers have entered into an exclusive content sharing and cross-promotional partnership in San Antonio, Texas. The new alliance will provide Hispanics in the San Antonio community with access to news stories developed from the combined resources of Telemundo’s broadcast coverage with Rumbo’s print reporting. Read more
posted by Co-editor at 2:43 PM
Espuelas Targets U.S. Hispanics in New Venture
Marketing guru Fernando Espuelas, who Time magazine called one of the "Leaders of the Millennium," is targeting another linguistic market often overlooked: U.S. Hispanics comfortable in English.
Espuelas is launching Voy, a New York-based company developing a brand of Hispanic-relevant books, TV, music and movies in English, the language of millions of Latinos raised in the United States and tens of millions more Americans who enjoy Latin culture. Read more
Espuelas is launching Voy, a New York-based company developing a brand of Hispanic-relevant books, TV, music and movies in English, the language of millions of Latinos raised in the United States and tens of millions more Americans who enjoy Latin culture. Read more
posted by Co-editor at 2:38 PM
Hispanic Doll Found Offensive
The Marisol Luna doll created by the American Girl company has provoked outrage among Mexican Americans and politicians who claim the doll perpetuates stereotypes about Hispanic neighborhoods. Read more
posted by Co-editor at 10:58 AM
Thursday, February 03, 2005
Nielsen Media Rolls Multicultural Effort
Nielsen Media Research will launch a branding ad campaign this month designed to "heighten awareness about who Nielsen is and how its TV reports accurately reflect the viewing habits of all different kinds of people."
The campaign, via Burrell Communications, Chicago, will focus on Asian, African-American, Arabic, and Hispanic consumers in key media markets nationwide. The effort will include print, radio, Internet and in-cinema ads. Spend was not given. Read more
The campaign, via Burrell Communications, Chicago, will focus on Asian, African-American, Arabic, and Hispanic consumers in key media markets nationwide. The effort will include print, radio, Internet and in-cinema ads. Spend was not given. Read more
posted by Co-editor at 1:46 PM
BURGER KING(R) launches A TU MANERA(SM) National Sweepstakes
Pilar Montenegro and Obie Bermudez teamed up to launch a month-long BURGER KING(R) consumer promotion, A Day Your Way”(Un Día A TU MANERA(SM)). The promotion includes a consumer sweepstakes with prizes of up to $10,000 in the form of a FNBO gift card. As part of the promotion, Pilar and Obie will make special appearances at select BURGER KING(R) restaurants in major markets during the month of February.
Pilar Montenegro and Obie Bermudez are the first Hispanic celebrity spokespersons to endorse a consumer marketing campaign for Burger King Corporation. Read more
Pilar Montenegro and Obie Bermudez are the first Hispanic celebrity spokespersons to endorse a consumer marketing campaign for Burger King Corporation. Read more
posted by Co-editor at 1:10 PM
American Latino TV and LatiNation Announce New Segments on Latin Cinema and Filmmakers
AIM Tell-A-Vision, the multi-award winning production and syndication company, announces that effective February, American Latino TV and LatiNation viewers will savor weekly segments sponsored by McDonald’s(R) devoted entirely to Latin entertainment, cinema, film festivals and DVDs. Read more
posted by Co-editor at 1:03 PM
Monday, November 22, 2004
Fórmula Latina(TM) Debuts on Florida Shelves
JossClaude Products, makers of Fórmula Latina(TM), today announced that the Winn-Dixie grocery chain is the newest retail outlet to begin selling its flagship brand of professional hair care products designed exclusively for Latinas. Winn-Dixie now carries the line in 450 select stores in Florida; bringing the total number of outlets where Fórmula Latina(TM) is sold throughout the country to nearly 4,000. Read more
posted by Co-editor at 2:38 PM
Footprint of the Financial Giants
By outward investment appearances, the purchase by Spanish financial giant BBVA of Texas-based Laredo National Bancshares for $850 million this year was a typical bank acquisition.
Financially, the deal weighed in at about three times book value and 16 times earnings. But strategically the transaction represented much more. With the purchase, BBVA gained 35 branches in South Texas and 110,000 new customers – more than 93,000 of whom are Hispanic. And that connection to a historically under-served market, which experts project will have growing influence and affluence, was just the latest in a string of deals by global financial giants all seeking to get a foothold in the market. Read more
Financially, the deal weighed in at about three times book value and 16 times earnings. But strategically the transaction represented much more. With the purchase, BBVA gained 35 branches in South Texas and 110,000 new customers – more than 93,000 of whom are Hispanic. And that connection to a historically under-served market, which experts project will have growing influence and affluence, was just the latest in a string of deals by global financial giants all seeking to get a foothold in the market. Read more
posted by Co-editor at 2:22 PM
SBC grant will fund Latino technology center
Latino entrepreneurs can learn computer skills, access software in Spanish and push their businesses onto the information superhighway at a newly funded technology center formed by the area's Hispanic Chamber of Commerce.
The organization's Hispanic Educational, Cultural and Scholarship Fund will receive an $11,000 Excelerator technology grant from the SBC Foundation to outfit a business technology resources center. It will have four or five computers with wireless high-speed Internet access, business software, such as QuickBooks, and volunteers to teach computer classes. Read more
The organization's Hispanic Educational, Cultural and Scholarship Fund will receive an $11,000 Excelerator technology grant from the SBC Foundation to outfit a business technology resources center. It will have four or five computers with wireless high-speed Internet access, business software, such as QuickBooks, and volunteers to teach computer classes. Read more
posted by Co-editor at 1:54 PM
Friday, November 19, 2004
How "Social Contagion" Affects Consumers' Willingness to Try Online Retailers
For traditional retailers, location, location, location is an all-too-familiar mantra, with stores made or broken by factors such as traffic flow, demographics and parking. But what about the brave, new and often perilous world of Internet retailing, where the physical location of a store is meaningless? How, when customers and competitors are geographically dispersed, does an online retailer's customer base evolve?
A recent study by Wharton marketing professor David R. Bell offers some intriguing answers. The study found a significant "neighborhood effect," with a 50% increase in the base rate of consumers trying an online retailer's services once they talked about or otherwise observed its use locally. "Our study addresses a new and important phenomenon: the space-time evolution of trial decisions for an online retailer, and we find that it's not the location of the store relative to the customers that's important, it's the location of the existing customer relative to potential customers" says Bell. Read more
A recent study by Wharton marketing professor David R. Bell offers some intriguing answers. The study found a significant "neighborhood effect," with a 50% increase in the base rate of consumers trying an online retailer's services once they talked about or otherwise observed its use locally. "Our study addresses a new and important phenomenon: the space-time evolution of trial decisions for an online retailer, and we find that it's not the location of the store relative to the customers that's important, it's the location of the existing customer relative to potential customers" says Bell. Read more
posted by Co-editor at 1:57 PM
Hispanic Banking: The Race Is On
With Hispanics now constituting the largest minority in the United States – some 40 million people – their appeal to financial institutions is growing. Spanish banks are taking advantage of their strong presence in Latin America to move into the United States, even as U.S. banks are trying to take advantage of the growing Hispanic presence in their country to expand into Latin America.
For the moment, the financial institutions that serve this market are focused on sending remittances, a business that will amount to $30 billion this year, according to BID, the Inter-American Development Bank. That is more money than all the foreign direct investment in the region. The Hispanic market is extremely attractive for Spanish and American banks because most Hispanics do not even have a bank account yet; in countries like Mexico, credit accounts for only 10% of GDP. Read more
For the moment, the financial institutions that serve this market are focused on sending remittances, a business that will amount to $30 billion this year, according to BID, the Inter-American Development Bank. That is more money than all the foreign direct investment in the region. The Hispanic market is extremely attractive for Spanish and American banks because most Hispanics do not even have a bank account yet; in countries like Mexico, credit accounts for only 10% of GDP. Read more
posted by Co-editor at 1:41 PM
Salsa Outselling Ketchup? Marketing to Hispanics Is Hot
Hispanics are now the largest minority and fastest growing population segment in the U.S., with annual spending power of more than $540 billion. As a result, marketers are scrambling harder than ever to address this market, which, in addition to its impressive size, is unified by a common language.
Yet despite its promise, Hispanics as a buying bloc pose a number of challenges, including segmentation by national origin and varying levels of acculturation, according to speakers on a panel at last month's Wharton Marketing Conference. Read more
Yet despite its promise, Hispanics as a buying bloc pose a number of challenges, including segmentation by national origin and varying levels of acculturation, according to speakers on a panel at last month's Wharton Marketing Conference. Read more
posted by Co-editor at 11:51 AM
Monday, November 15, 2004
Brewers Focus on Hispanic Market
The accounts of five Mexican beers, with combined spending estimated in the tens of millions of dollars, are being reassigned after reviews to four agencies, a shift that underscores the growing importance to brewers of the Hispanic market and of brands with roots in Spanish-speaking countries. Read more
posted by Co-editor at 4:08 PM
Meximerica Media Launches Complete Network of Four Spanish-Language Daily Newspapers in Less Than 5 Months
RUMBO de Austin advances Meximerica's goal of creating a chain of daily newspapers for more than 3.3 million Latinos in Texas.
Meximerica Media announced that RUMBO de Austin, its fourth Spanish- language newspaper, will start publication on November 22. After the successful launch of RUMBO de San Antonio, RUMBO de Houston and RUMBO del Valle, Meximerica Media consolidates its rollout into Texas with the launch of RUMBO de Austin. Read more
Meximerica Media announced that RUMBO de Austin, its fourth Spanish- language newspaper, will start publication on November 22. After the successful launch of RUMBO de San Antonio, RUMBO de Houston and RUMBO del Valle, Meximerica Media consolidates its rollout into Texas with the launch of RUMBO de Austin. Read more
posted by Co-editor at 3:59 PM
Friday, November 12, 2004
Gemstar Rethinking Venerable TV Guide
The company is now rethinking the philosophy behind TV Guide and may soon be producing larger-size magazines with smaller circulation bases aimed at young women, Hispanics, or young men. Read more
posted by Co-editor at 3:59 PM
Hispanics Becoming Formidable Economic Force, Reports The Conference Board In New Study
Hispanic households across America will sharply increase both their numbers and economic clout over the next ten years, The Conference Board reports today in a comprehensive new study.
The number of Hispanic households is expected to increase at a faster pace than that of any other group in the United States, continuing a demographic explosion that began several decades ago.
Today's 10 million-plus Hispanic households will soar to 13.5 million by 2010, up from less than 6 million in 1990. These households will control $670 billion in personal income six years from now, with Mexican-American households accounting for $409 billion of this total. Read more
The number of Hispanic households is expected to increase at a faster pace than that of any other group in the United States, continuing a demographic explosion that began several decades ago.
Today's 10 million-plus Hispanic households will soar to 13.5 million by 2010, up from less than 6 million in 1990. These households will control $670 billion in personal income six years from now, with Mexican-American households accounting for $409 billion of this total. Read more
posted by Co-editor at 3:49 PM
Wednesday, November 10, 2004
ABC Radio, Spanish Broadcasting Strike Deal
ABC Radio Networks announced today an exclusive five-year deal to nationally syndicate three morning shows from Spanish Broadcasting System, including the Los Angeles show hosted by Renan Almendarez Coello, the most popular personality in Hispanic radio. Read more
posted by Co-editor at 2:03 PM
Televisa Enters the U.S. Market
Editorial Televisa has bought a majority stake in Hispanic Publishing Group of Coral Gables in a $4 million deal that dovetails with the Mexican media giant's strategy to expand into the U.S. Hispanic market.
The acquisition gives Editorial Televisa, the world's largest Spanish-language magazine publisher, two titles in English: Hispanic Magazine, with a 280,000 circulation, and Hispanic Trends, with a 75,000 circulation. Read more
The acquisition gives Editorial Televisa, the world's largest Spanish-language magazine publisher, two titles in English: Hispanic Magazine, with a 280,000 circulation, and Hispanic Trends, with a 75,000 circulation. Read more
posted by Co-editor at 1:58 PM
Cable slate speaks to new viewers
Comcast Corp. said that it will add more Spanish-language channels, video-on-demand and other offerings targeted at growing numbers of Hispanic TV viewers and advertisers. Advertisers are increasingly taking aim at the booming U.S. Hispanic market, and broadcasters and cable operators are responding by adding more Spanish language programming. Last month, WCVB-TV (Ch. 5) said it will launch Spanish subtitles on all of its newscasts. Read more
posted by Co-editor at 11:21 AM
Tuesday, November 09, 2004
Study Shows Latinos Looking For ‘Trusted Advisers’ To Help In Homebuying
More than half of Latino home buyers report that one of their chief barriers to homeownership is finding a trustworthy adviser who can guide them through the home buying process, according to a study released at the National Association of Realtors annual Conference & Expo. Read more
posted by Co-editor at 1:33 PM
Chase Home Finance Partners with Texas LULAC to Help Ready Hispanic Families to Buy a Home
Chase Home Finance, one of the nation’s leading mortgage lenders, announced a partnership with the Texas League of United Latin American Citizens (LULAC) to educate its members about homeownership. Through the new program, Chase will offer the more than 8,000 Texas LULAC members direct access to discounted and flexible mortgage products and services, and Chase has assigned bilingual dedicated loan officers to help educate members on potential homeownership. Members will have the opportunity to participate in jointly-coordinated homebuyer seminars, fairs, and mortgage days where Chase will provide information on navigating the mortgage process and offer financial counseling advice for individuals who need to clean up their finances before applying for a mortgage. Read more
posted by Co-editor at 11:47 AM
Captivating their Audience
Impressed by the financial success of films such as Frida and A Day Without a Mexican, a growing number of U.S. production companies and distributors are gearing their efforts toward English-speaking Hispanics. The potential market is enormous: The nation's largest and fastest-growing minority makes up 40 percent of opening-weekend moviegoers, according to Arenas Entertainment, a leading Hispanic film producer and distributor in Los Angeles. Read more
posted by Co-editor at 11:38 AM
Monday, November 08, 2004
Health Exhibition Targets Hispanics
The U.S. Department of Health and Human Services is visiting Albuquerque as part of a national health campaign that targets Hispanics.
The 2004 National Hispanic Health Campaign, called "Celebra La Vida Con Salud" or "Celebrate a Healthy Life," is aimed at helping Hispanics lead more healthy lifestyles through prevention and free medical screenings. Read more
The 2004 National Hispanic Health Campaign, called "Celebra La Vida Con Salud" or "Celebrate a Healthy Life," is aimed at helping Hispanics lead more healthy lifestyles through prevention and free medical screenings. Read more
posted by Co-editor at 11:55 AM
Market Vision Promotes Toy Maker to Latinos
Fisher-Price is reaching out to Latino parents of preschoolers through a promotional campaign created by Market Vision. The effort will focus on parents of infants, toddlers and preschoolers in three key markets this year: Houston, Los Angeles and Chicago. Read More
posted by Co-editor at 11:41 AM
Friday, November 05, 2004
Autobytel is the Most Visited New Vehicle Buying and Research Internet Network
Autobytel Inc. was the most visited new vehicle buying and research destination, and the 76th most visited property on the Internet during the third quarter of 2004, attracting over 8.2 million average monthly unique website visitors, according to comScore Media Metrix. comScore's monthly rankings also show that Autobytel was the most visited online automotive network among U.S. Hispanic Internet users during Q3. comScore reported that nearly 49 million Americans, or nearly 1 in 3 of all U.S. Internet users, visited automotive websites during the average month in Q3 2004. Read more
posted by Co-editor at 1:38 PM
Latin Red Sox Stars are Hot Endorsers
Star athletes turn their performances in major American sporting events into money earned through product endorsements and appearance fees. This year, the Red Sox' Latin stars are uniquely positioned to cash in.
Read more
Read more
posted by Co-editor at 1:15 PM
Wednesday, November 03, 2004
Comcast Hires Maya for Hispanic Campaign
NEW YORK Comcast Cable, the nation's largest cable company with 21.5 million subscribers, has hired Hispanic shop Maya Advertising & Communications to handle public relations for its On Demand en Espanol ad campaign running through January.
The service will let Hispanics see multiple channels and shows from all over Latin America, and also will include free on demand music videos and a pay-per-view option for movies, "similar to what you get at hotels," Vasquez-Ajmac said.
The service will let Hispanics see multiple channels and shows from all over Latin America, and also will include free on demand music videos and a pay-per-view option for movies, "similar to what you get at hotels," Vasquez-Ajmac said.
posted by Co-editor at 1:15 PM
Friday, October 29, 2004
BellSouth Spotlights Bilingual Community With The Real Yellow Pages(R) From BellSouth to Miami Area Businesses and Residents
The Real Yellow Pages from BellSouth rolls out the 2005 Miami area directory with a focus on the city's unique bilingual community.
From the cover to the comprehensive bilingual listings, The Real Yellow Pages is the only directory of its kind to have both English and Spanish listings in one complete directory, as well as showcasing downtown Miami with a bilingual cover. With more than 1.29 million Hispanic residents, or roughly 57% of the city's entire population, BellSouth sees the directory as a tremendous vehicle for highlighting the uniqueness that is Miami. Read more
From the cover to the comprehensive bilingual listings, The Real Yellow Pages is the only directory of its kind to have both English and Spanish listings in one complete directory, as well as showcasing downtown Miami with a bilingual cover. With more than 1.29 million Hispanic residents, or roughly 57% of the city's entire population, BellSouth sees the directory as a tremendous vehicle for highlighting the uniqueness that is Miami. Read more
posted by Co-editor at 9:29 AM
Wells Fargo Matricula Account Openings Surpass Half Million Mark
Wells Fargo & Company said that the number of accounts opened using the Mexican matricula card has surpassed a half million since it began accepting the card almost three years ago. The company said it is now opening an average of more than 700 accounts a day for Hispanics using the matricula card, a seven-fold increase over the three-year period. Read more
posted by Co-editor at 9:22 AM
Thursday, October 28, 2004
ASHA LAUNCHES NEW SPANISH WEB SITE FOR TEENS www.quierosaber.org
The American Social Health Association (ASHA) has launched a Spanish-language version of its award-winning Web site for teens, www.iwannaknow.org. The new Spanish Web site, www.quierosaber.org, provides Hispanic teens with an accurate and easily accessible resource on sexual health education services, including information on sexually transmitted disease (STD) prevention. Read more
posted by Co-editor at 7:35 AM
Handle e-CRM With Care, Por Favor
Organizations are missing the mark when trying to connect with the Hispanic market.
Companies are doing a poor job handling email responses to the growing Hispanic market.This failure hurts companies' CRM efforts as the Hispanic market grows in this country. It is important for Internet retailers to realize is that the U.S. Hispanic population goes online more than any Latino nation, and averages more page views than American Web users. Read more
Companies are doing a poor job handling email responses to the growing Hispanic market.This failure hurts companies' CRM efforts as the Hispanic market grows in this country. It is important for Internet retailers to realize is that the U.S. Hispanic population goes online more than any Latino nation, and averages more page views than American Web users. Read more
posted by Co-editor at 7:24 AM
Vegas.com, AOL Latino Team on Hispanic Travel Efforts
AOL Latino partnered with Vegas.com to introduce a travel destination for Hispanics intending to visit Las Vegas.
The deal calls for Vegas.com to offer Spanish-language travel content and e-commerce services pertinent to Las Vegas. The co-branded Las Vegas site is reached through AOL keyword "Vegas Viajes" and www.aol-latino.vegas.com. Read more
The deal calls for Vegas.com to offer Spanish-language travel content and e-commerce services pertinent to Las Vegas. The co-branded Las Vegas site is reached through AOL keyword "Vegas Viajes" and www.aol-latino.vegas.com. Read more
posted by Co-editor at 7:14 AM